Have a question regarding utilizing pages that could be considered as door way pages. What I want to do is focus on some keyword and key phrases that tend to convert to sales by creating little mini blog pages dedicated to those terms. For a quick background, we have been using PPC campaigns for about 5 years now. I think we have those optimized as well as we can but we have noticed the conversion rate has fallen this past year. Based on that as well as the fact sales volume has decreased this year, I have slashed the PPC budget as we try to trim excess spending where we can. The downside has been less traffic therefore obviously we need to make up this ground.

The mini blogs would be simple but utilize the basic header and footers we use for our pages, including menus. They would contain a descriptive title and single sentence meta description as well as a 200 word paragraph as a more detailed description of that term or phrase as it pertains to our business and along with a call to action link at the end. Each would be based on the products we offer.

Microsoft, Tuesday, launching a free software that allows people to protect computers from viruses, spyware, and malicious code-code in cyber crime.

Microsoft Security Essentials is available for download from microsoft.com / security_essentials and built with the technology used by the software giant of the world that the computer security program designed for business.

"With the Microsoft Security Essentials, consumers can get high-quality protection are readily available and easy to use," said Amy Barzdukas, general manager for computer security at Microsoft.

"Consumers told us that they want the protection of security software at once, but we know that one problem is that the product is not available or not able to buy, so they gave up to give protection."

In today’s connected world, if you’re not shopping on the Internet, then you’re not shopping smart. Because just about everything is available on the net, and most of it’s cheaper than in the shops. There are hundreds of online stores claiming the very best prices, and online deals that will blow your mind away.

Online shopping malls are easy to reach, quick to access and, for the most part, now very safe, thanks to the many advancements in credit card security, encryption and secure connection. All you need do is make sure that the store you’re buying from is legit – a simple enough process through search engines like Google and Yahoo.

So once you’ve covered the safety basics, there’s a huge world to discover out there. You can go berserk with bargain shopping – there’s so many deals to choose from! Discount stores, penny auctions, online sales, seconds sales, the list goes on. Every type of sale you could ever imagine is online, selling everything you could ever think off, and quite a lot you couldn’t!